Watch Professor Alter discuss a few concepts from Irresistible:Īdam Alter is an Associate Professor of Marketing with affiliated appointment in the Psychology Department. Adam is the New York Times bestselling author of two books: Irresistible (March, 2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape ou. The companies that design these products tweak them over time until they become almost impossible to resist.īy reverse engineering behavioral addiction, Professor Alter explains how we can harness addictive products for the good-to improve how we communicate with each other, spend and save our money, and set boundaries between work and play-and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. In his latest book, Professor Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Audible Audiobook Unabridged Adam Alter (Author, Narrator), Penguin Audio (Publisher) 1,419 ratings Editors' pick Best Nonfiction See all formats and editions Kindle 9.99 Read with Our Free App Audiobook 0. We obsess over our emails, Instagram likes, and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. : Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked: 9781594206641: Alter, Adam: Libros Libros Computadoras y Tecnología Internet y Medios Sociales US22.34 Precio recomendado: US28.00 Detalles Ahorra: US5.66 (20 ) Entrega GRATIS el Jueves, 22 de Diciembre. How Companies Sway Us on 'The Street' interview: irresistible by design. (Penguin Press) 'And we dont know how this will turn out long-term for kids whove. ANATOMY OF A BREAKTHROUGH IRRESISTIBLE DRUNK TANK PINK. Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of todays products are irresistible. 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' by Adam Alter.
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