Re/code's focus is on the business of tech from M&A to enterprise, executive movement and corporate strategy. The Verge is a big consumer-focused media brand covering all aspects of tech culture, from science, to entertainment, to transportation and more. In fact, per Comscore, there is only a 4% audience overlap between the two properties. If you've read this far, you've gathered that The Verge and Re/code have a very different focus. Wait, we already have one of the biggest tech sites, why do we need another? Re/code will eventually migrate to Chorus and will be another shining example of the power of our platform. Their clients will become ours and will benefit from Vox Creative's solutions. Re/code will benefit from joining Vox Media, integrating Vox Media's various capabilities including marketing, communications, audience development, sales, and production. Vox Media will leverage Re/code's leadership in this space and explore ways to apply it to our other media brands.Ĥ. Conferences: Re/code is the undisputed leader in tech business conferences across substance, access, and quality. With the addition of Re/code, we will extend our leadership of comprehensive tech coverage online, with Re/code's unparalleled expertise in tech business news, to complement the broad consumer appeal of The Verge.ģ. The Verge is already the preeminent digital tech/lifestyle media brand, with tremendous growth under Nilay's leadership, reaching a consumer audience of over 24.5 million unique visitors in April and generating 40 million video views each month. We are strengthening our leadership in tech coverage with the addition of Re/code. The addition of Kara, Walt and the rest of the Re/code team is a natural progression of our focus.Ģ. Vox Media is built around empowering the most talented digital voices - from our beginnings as a network of sports bloggers in SB Nation through our launch of The Verge, Polygon, acquisition of Curbed LLC and launch of Vox.com, we've been all about building media brands through the combination of media hackers, platform and culture. They have a team of about forty-five people who will shortly be Vox Media employees. Re/code is led by Kara Swisher and Walt Mossberg, who started the successful AllThingsD business and have had long and impressive careers as journalists. In addition to their digital presence, Re/code also runs the most successful and prestigious conference business in tech, featuring its flagship Code Conference which began tonight. Unlike The Verge, which is going after a broad and large consumer audience by being the most widely-respected technology lifestyle media brand, Re/code's strength is with technology and business elites and leaders. It launched about sixteen months ago and has grown steadily. Re/code is probably the most respected and influential tech news media brand among business and C-suite audiences. (For more on the Re/code deal, read this piece by Nilay Patel, editor of Vox's sister site The Verge or watch Walt, Kara and I announce the acquisition at the Code Conference in California.) What is Re/code? Our friends at LinkedIn suggested I also share it here and I am happy to oblige. With my permission, the note was helpfully formatted and published by Ezra Klein at our news property, Vox.com, with light edits for clarity, as an explainer. I sent an internal companywide note laying out the deal - how it will work, why it's happening, and what it means for both sides. On Tuesday night, Vox Media announced we were purchasing Re/code, the technology business media company started by Walt Mossberg and Kara Swisher.
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